When using the ‘Image Selector’ during an asset build you can see the importance of an appropriate naming convention, especially when focusing on image dimensions because the thumbnails have no indication of size. There will still need to be a clear folder structure within the Design Studio, as well as an appropriate naming convention for individual assets. Integration puts Adobe Experience Manager into the role of a central repository, allowing the marketer to have the ease and ability to sync assets across to Marketo for use within marketing campaigns as and when needed. Future proofing really comes into play here… This raises the questions 'Should I upload all my assets from my CMS into Marketo? Or should it be based off whether the assets are a part of existing marketing campaigns?These are common issues raised by Marketo customers, especially in early adoption.

Put simply, the integration enables you to import assets from Adobe Experience Manager straight into the Marketo Design Studio. So, what do you get from this integration?

If you are a customer of these products you will now have the ability to integrate them with Marketo. If you have been looking around the admin area of Marketo recently, you might have noticed that within the ‘Integrations’ area there is now an option for Adobe Experience Manager (AEM):Īdobe Experience Manager is a Content Management System (CMS) comprised of a number of products.

Workfront aem integration